CINDERELLA INSPIRED

Client. Ottica Amica
Skills. Events planning, shop windows design, illustration

Creative team
Art Director. Ivano Messinese
Illustrator. Morena Nerri

THE BRIEF

Ottica Amica every year takes part in a local Pumpkin Festival celebrated in October.
We have been engaged to increase attendance in the Ottica Amica shop’s area, despite the peripheral location.

THE SOLUTION

STORE LAYOUT We linked to Pumpkin Festival representing Cinderella theme, where pumpkins turn into a carriage. We designed two shop windows layouts inspired by Cinderella before and after becoming a princess, with both raw and painted pumpkins .

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EVENT We engaged a Cinderella character performer inspired by the fairytale story to capture child’s imagination and delight families. We took care of every detail, from the quality of the costume to the theme atmosphere creation. An illustrated backwall display was placed to capture children’s smiles while posing with Cinderella. A brass band played the cartoon theme songs acting the part of Cinderella’s mice friends.
All the pictures were posted on Facebook and displayed in the shop windows to increase the event’s memorability.
To turn attention to the optical store we made Cinderella wear a pair of crystal glasses.

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