Partner: Ferro Magazine

Creative team
Storyteller. Ivano Messinese
Illustrator. Morena Nerri
PH. Ivano Messinese

CULT GADGET

A NEW COLUMN, A FOOT AWAY FROM THE BIKE. EACH MONTH WE PROPOSE A SPECIAL TEST FOR A SPECIAL ITEM. USEFUL, COOL, POTENTIALLY A CULT.

These are the promises of our new cooperation with Ferro, the monthly magazine about special bikes and special men.

Each month, starting from May 2016, we create an article, an illustration and some pictures to tell about our testing experience with the special item chosen to suit the target audience.

NOT JUST HIPSTER

For our first issue we tested the Fantic fat bike Seven Days Vintage, the first urban electric FAT in the world, produced by the italian company Fantic Motor.

The Illustration

Please, don’t call it bicyle: it isn’t afraid of climb, cobblestones, footpaths, holes, delay, traffic. It’s the Fantic Seven Days Vintage and it takes over the urban space impacting on the style, but not on the environment.

The Shooting