Mommy’s sweetheart

Institutional advertising campaign 2014

designed for Ottica Amica

virgin-and-child-advertising-pecorazoppa

MOMMY’S SWEETHEART

Client: Ottica Amica

Creative Director: Ivano Messinese
Art Director: Morena Nerri
Copywriter: Ivano Messinese
Photographer: Alessandro Altavilla

Brief: the campaign had to represent the concept of kids protection from sun’s rays.

With this visual we decided to show the highest concept of protection.