OBI

Packaging design | Naming & Branding | Infographic

Client: OBI Italia

Copywriter: Ivano Messinese
Illustrator: Morena Nerri
Visual merchandising specialist: Dora Binnella

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In 2012 Pecorazoppa designed the visual communication for an experimental aisle inside the OBI store based in Tavagnacco (Italy). The concept was developed with Dora Binnella, a Visual Merchandising Specialist.

BRANDING & PACKAGING

Starting with the naming process we created the new brand Bellavita, which identifies some home decorating items like pillows and curtains. We developed also the logo and the visual packaging design based on black and white graphics.

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VISUAL COMMUNICATION

We designed the visual communication for different aisles of home decor accessories to guide consumers to identify the right product and to learn how to install/use it.

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We developed the logo ‘fai da te facile’ (‘easy DIY’) to identify the installation instructions of some products.