The Iron&Wood design for Optic Shop

Client: Istituto Ottico Pianezza
Industrial Design: Morena Nerri
Photo&Video: Ivano Messinese

Our strong shopping windows concept dedicated to eyewear shops where resistant, washable and durable materials contrast with glasses lightness and transparency.
We turned hydraulic hoses and connectors to funny figure lamps: where the water flowed, now there’s an electric wire connected to a bulb.
These figures are created to show eyeglasses and sunglasses and to illuminate shopping windows. They will become the protagonists of your Shopping Windows.

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OUR EXCLUSIVE INDUSTRIAL DESIGN COLLECTION IS IN SELECTED EYEGLASSES SHOP ONLY

The whole shopping windows design is inspired by an industrial mood where iron is the main material, combined with wood. All components are designed and handcrafted by us.

The set consisting of two tables on which we put some cubes of different sizes with a MDF structure covered with two different fabrics.
The cubes are independent and they can be moved, removed or put one on another to show spectacles models and to support the figure lamps.

To complete the shopping windows we installed two iron pulleys from the ceiling which hold a cord useful to hang some spectacles or other.

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