Client: Indipendent Opticians – Eyewear Brand Managers – Store Managers
Speech design: Morena Nerri
Trainers: Ivano Messinese & Morena Nerri
2016 – The New Opticians, FROM LOCAL TO SOCIAL – a guide for Eyewear Brands
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2015 – From the Digital World to the real Customers: Facebook Business Page Management for Opticians
2014 – From Brand Awareness to Brand Advocacy: the new Marketing Era for Opticians
2013 – OTTICA AMICA LAB – Methods and Techniques for combining the hard and soft selling at the Optic Shop
2013 – BRAINSTORMING to define the Brand Identity of Ottica Amica
2013 – What’s the real need of the Optic shop client and how to deal with it
2012 – First Speech about the New Advertising Concepts during the annual meeting of Ottica Amica, a GPO for opticians
