Partner: Ferro Magazine

Creative team
Storyteller. Ivano Messinese
Illustrator. Morena Nerri
PH. I’M

CULT GADGET

A NEW COLUMN, A FOOT AWAY FROM THE BIKE. EACH MONTH WE PROPOSE A SPECIAL TEST FOR A SPECIAL ITEM. USEFUL, COOL, POTENTIALLY A CULT.

These are the promises of our new cooperation with Ferro, the monthly magazine about special bikes and special men.

Each month, starting from May 2016, we create an article, an illustration and some pictures to tell about our testing experience with the special item chosen to suit the target audience.

VIRTUAL CUSTOM BUILDER

<p style=”text-align: justify;”>For the #21 issue’s we tested the Yamaha MyGarage App, the latest update designed with the notorious customizer called Yard Built. We have created a synergy between Yamaha Motor Europe, The Italian branch of Abarth and the Worldwide communication office of Basicnet for the brand Kappa, in order to realise the best storytelling ever through Illustrations, Images and Scripts.</p>

The Illustration

Virtual Custom Builder: a beautiful Garage with the possibility to build our Motorcycle without any limit but the Fantasy.With the Yamaha My Garage’s App everyone can easily become a custom builder by their own with a smartphone.

The Shooting